Forget Dr. Google: Creating Medical Content on Your Own Practice Website

Want to be more accessible (and way more reliable) for your patients than “Dr. Google”, while reducing non-emergent after-hours calls? The best way to do this is to offer consistent advice on your practice website, in your office, and after a care visit. Including online medical resources on your own website boosts your SEO, lets your patients self-serve with a “try this at home first” solution, and elevates your parents’ confidence in your practice.

In this recording, Rebecca Schaad explains:

• The importance of having reliable medical content on your website instead of linking to third-party sites.
• How to create a consistent message from when a person searches your website to when they see a provider.
• The synergy of using a symptom checker like “Is Your Child Sick?” with triage advice and aftercare instructions.
• Why it’s necessary to regularly update your website with relevant information like medical content, alerts, practice news, what’s going around, and provider information.