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The ever-changing landscape of healthcare means that primary care physicians face tough competition. Pediatricians recognize that on-demand care options like urgent care centers and retail clinics are taking pediatric patients away from their medical homes. However, research suggests that the greatest threat to traditional healthcare is direct-to-consumer telemedicine. During the winter months, more children get sick, and many families are so busy that they find care where it is most convenient. By offering telemedicine at your practice, you can improve accessibility when these situations occur. Don’t let uncertainty hold you back. Your patients are better off seeing you via telemedicine — gaining...

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